Why is Social Media Important for Actors?

Whether you want to be cast for more roles or build your own audience, social media can help you accomplish your goals. Social media has become such an integral part of how we live and communicate that actors can cultivate their own audiences and communicate with their fans directly. In a way, social media allows someone with a large following to act as their own mini-media company. But instead of paying someone else to run PR campaigns and contact communication outlets to run stories, it can all be done by you. 

The lack of an online presence through social media greatly hinders your ability to generate awareness for your brand and even get noticed by casting directors.